YOUR BRAND IDENTITY
Calluna’s passion is to assist our customers in creating a brand identity that represents their business and helps support a relationship with their customers. So….what is the difference between your logo and your brand? A logo should create a visual queue to the brain to recall a clients experiences interacting with your company. This experience can also be connected to any digital or visual element that represents your business (also known as the ‘brand’) The memory of the brand experience is what triggers connection and therefore an emotional reaction!
We build a color palette, choose typography, design a logo, and any supporting graphics that will make you stand out. Additional options include social media templates, business cards, letterheads, flyers and other printable media. Consistency is the key to establishing brand identity and to turning your company’s purpose and mission into a visual story. From brand guidelines to logo design, letterheads and everything in between, we develop strong visual identities that proliferate across mediums.
OUR BRAND PROCESS Stand out from the crowd
Research and Discovery
The brand process begins with Research and Discovery. Who is your target market? Your competition? What is the culture?
Next, together we develop a brand strategy. What is your core message? Your brand position? Tone of Voice?
Identity and Development
The following step is where we will create your look. This includes logo, stationary items and more.
Lastly, we will begin site planning, copy and design, SEO and maintenance that will showcase your brand.
CANNERY PIER HOTEL & SPA
RESEARCH & DISCOVERY
TONE OF VOICE
Calluna offers two major branding packages and can also create a custom package that helps facilitate that experience for the customer and therefore supports connection to your company leading to a future business relationship.
Additional Services Include Professional Headshots and Brand Photography!
Click HERE to see our featured photography!
Contact us to get started!